Karthika Subramani, Ph.D. candidate, University of Georgia

In Partnership with

Friday, October 30th, 2020
12:00pm - 1:00pm
When Push Comes to Ads: Measuring the Rise of (Malicious) Push Advertising
Presented by: 

Karthika Subramani
Ph.D. candidate, University of Georgia 

We have transitioned to a virtual lecture series for the 2020 semester, join below or through your email link. 

*Please note attendance will be counted for students enrolled in CS-8001-NSF

When Push Comes to Ads: Measuring the Rise of (Malicious) Push Advertising


The rapid growth of online advertising has fueled the growth of ad-blocking software, such as new ad-blocking and privacy-oriented browsers or browser extensions. In response, both ad publishers and ad networks are constantly trying to pursue new strategies to keep up their revenues. To this end, ad networks have started to leverage the Web Push technology enabled by modern web browsers. As web push notifications (WPNs) are relatively new, their role in ad delivery has not yet been studied in depth. Furthermore, it is unclear to what extent WPN ads are being abused for malvertising (i.e., to deliver malicious ads). In this paper, we aim to fill this gap. Specifically, we propose a system called PushAdMiner that is dedicated to (1) automatically registering for and collecting a large number of web-based push notifications from publisher web-sites, (2) finding WPN-based ads among these notifications, and (3) discovering malicious WPN-based ad campaigns.


Karthika is a Ph.D. candidate in the Computer Science Department of the University of Georgia. Her research focuses on the topics of web and network security with specific focus in Social Engineering Attacks and their defense. Her talk is focused on the malicious use of advertising using Web Push Notifications, a new web feature.

About the School of Cybersecurity and Privacy

Georgia Tech has launched the School of Cybersecurity and Privacy. This is the first of its kind among top research universities. 

new school will build on Georgia Tech’s considerable investments in cybersecurity and privacy education and research. The Institute already has three cybersecurity degree programs. The school will weave them together with other important interdisciplinary programs.
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